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The same article claims that email is still one of the most effective channels in terms of revenue generation. Even though this seems a bit far-fetched to those who invest in pay-per-click, running effective PPC campaigns can still help you get a lot of value for your money.These can easily be converted into leads, fans, and followers..If you invest some serious thought into their design, these landing pages will talk directly to each kind of visitor you get, regardless of which traffic source they’re coming from.They’re all looking for visits from people who pose a high potential for becoming their paying customers, users, or shoppers.They want to keep bringing audiences to the site that are actually interested in what their brand has to offer.